HMV plan game offensive.

High street entertainment giants HMV are looking to go on the gaming offensive as they believe long term games will slowly replace music for physical sales (and therefore profit)! We think the move follows poor sales figures for HMV who have been hit pretty hard by the advent of online music sales via MP3 and the popularity of things like the iPod and iTunes. No doubt they will have to look at discounts for the price of games sold in HMV stores which always seem to be astronomical compared to dedicated privately run gaming stores and even GAME which currently dominates the high street gaming market.

Simon fox from HMV told the Daily Telegraph "Big picture, if you look over the next three years, what we have said is that the CD market will decline by ten per cent per annum, so we need to replace that with higher-growth categories: games, technologies, band merchandise. We need to respond. For HMV, we are already a natural destination for music and film. We want to become an equal destination for games, and this is about making our stores a real magnet for gamers to come and play and buy."

I doubt HMV will make the transformation from music shop to gaming store myself, mainly down to its current prices (which they can change easily) but most of all people just think HMV equals music (and maybe DVD). It will really need a change in the culture of HMV stores to get gamers thinking HMV equals games and to do this they could hurt there already dissipating music and movie customer base. Who knows.

 

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