This week a Sony Computer Entertainment executive has been saying Sony isn’t overly concerned about the slow sales of 3D televisions and 3D Playstation 3 computer games. Apparently it is easy for games developers to convert their games for 3D televisions on the PS3 and believes Sony will continue to deliver both HD and 3D games for the foreseeable future despite a lack of demand for the new technology.
Sony Bravia 3D TVs & 3D PS3 Games
Senior Sony Computer Entertainment Europe development manager and 3D chief Simon Benson apparently told GI.biz “It’s certainly not a concern for us on the gaming side, the major reason being it’s not like when we’re adding 3D features to a game, it’s not a significant overhead for us. It’s not like we have to justify being able to sell millions more games because of it, it’s just another feature of the game.”
“The developers that we’ve worked with adding 3D features to the games, it’s typically been done through passion of the development teams and interest of the designers to deliver new experiences. It’s not often about the financial side of things. Because it isn’t a huge overhead. It’s not like in 3D live production (TV and movies) where someone has got to make the decision about hiring cameras that cost twice as much and doing post processing that costs ten times more and it’s a significant overhead, there you really have to look at the numbers.”
“What we’re talking about here is, in some cases we’ve had titles where 3D has been half a per cent of overhead. It can literally be the render programmer spending a couple of weeks manipulating it. Particularly if a game already has split screen in it, just take that mode of the game and re-author it to deliver really high quality 3D. So often it’s the case of it doesn’t even hit the radar of whether we should or shouldn’t, it can just be done.”
